Protecting your private information is our priority. This Statement of Privacy applies to backhomegoods.com and backhomegoods, Inc. and governs data collection and usage. For the purposes of this Privacy Policy, unless otherwise noted, all references to backhomegoods includes backhomegoods.com and backhomegoods Inc. The backhomegoods.com website is a site. By using the backhomegoods.com website, you consent to the data practices described in this statement.
If backhomegoods information practices change, backhomegoods will post an updated version of the Policy on the website. You can tell if the Policy has changed by checking the “Last Updated” date that appears below and that will be the date on which the new Policy becomes effective. You may exercise your choices about how backhomegoods collects and uses your information consistent with this Policy at any time. If you have any questions about backhomegoods Policy, please contact backhomegoods as described in the section below entitled, “Contact Us”. Unless otherwise required by laws in your residence, your continued access or use of backhomegoods Services after receiving the notice of changes constitutes your acknowledgment that you accept the updated Policy.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, the definition of personal information (used interchangeably with “personal data” for European residents) depends on the applicable law based on your physical location. Only the definition that applies to your physical location will apply to you under this Policy. For purpose of this Policy, personal information does not include data that has been irreversibly anonymized or aggregated so that it can no longer enable us, whether in combination with other information or otherwise, to identify you. See the list below for more information about what Personal Information we collect and why.
Account registration
Examples of Personal Information collected: email address, phone number, and/or a unique individual password.
Purpose of collection: To create and manage your user account on backhomegoods.com, allowing you to access and use our platform.
Source of collection: collected from you.
Disclosure for a business purpose: shared with our processor Shopify, Google, social media platforms such as FaceBook and other related app in our website.
Device information
- Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Shopify,Big-commerce, and Amazon.
Order information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, Shop Pay, Apple Pay, Google Pay, Meta Pay, Amazon pay and Paypal ), email address, and phone number.
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify, DHL, and CNE Express.
Customer support information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers, Shop Pay, Apple Pay, Google Pay, Meta Pay, Amazon payandPaypal), email address, and phone number.
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
- Disclosure for a business purpose: Shopify,DHL, and CNE Express.
Newsletter Sign-ups.
- Examples of Personal Information collected: email addresses and phone numbers.
- Purpose of collection: to send you our latest newsletters and notify you of our latest promotional events.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify, Omnisend and Klaviyo.
Public Forum
- Examples of Personal Information Collected: measurement and fitting information in a product review
- Purpose of collection: involuntarily collected by backhomegoods and the public generally. backhomegoods strongly recommends that you do not post any information through the Site that allows strangers to identify or locate you or that you otherwise do not want to share with the public.
- Source of collection: collected from you.
Brand Ambassador
- Examples of Personal Information Collected: name, email address, phone number, social media handles and region attended in order to process your application.
- Purpose of collection: To communicate effectively with the brand ambassador regarding promotional activities, events, and other collaboration details, and to create personalized content that resonates with the ambassador’s style and preferences, ensuring authenticity in their promotion of the brand.
- Source of collection: collected from brand ambassador.
- Disclosure for a business purpose: shared with our processor Shopify, DHL, and CNE Express.
Promotional Events
- Examples of Personal Information Collected: email addresses, shipping addresses and phone numbers.
- Purpose of collection: facilitating and enhancing your participation in our promotional event.
- Source of collection: collected from promotional events participants.
- Disclosure for a business purpose: shared with our processor Shopify, DHL and CNE Express.
Depending on how you interact with our services, we may have collected the following categories of personal information: geolocation data (to the extent you have configured your device to permit us to collect such information), audio or visual information (such as audio recordings of your voice to the extent you call us, as permitted under applicable law), internet or other electronic information regarding your browsing history, search history, the webpage visited before you came to our site, length of visit and number of page views, click-stream data, locale preferences, your mobile carrier, date and time stamps associated with transactions, and system configuration information. Additionally, inferences may be drawn from any of the information listed above, such as your shopping preferences, characteristics, and behavior.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- FACEBOOK – https://www.facebook.com/settings/?tab=ads
- GOOGLE – https://www.google.com/settings/ads/anonymous
- BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Using Personal Information
We use your personal information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.
Lawful basis
Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:
- Your consent;
- The performance of the contract between you and the Site;
- Compliance with our legal obligations;
- To protect your vital interests;
- To perform a task carried out in public interest;
- For our legitimate interests, which do not override your fundamental rights and freedoms.
Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.
Automatic decision-making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We doengage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you. Services that include elements of automated decision-making include:
- Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
- Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.
SMS Program
backhomegoods offers an SMS program (“SMS Program”), through which it sends periodic autodialed SMS messages with backhomegoods offers, such as coupons. We may collect information from you when you sign up or request to be placed on our mailing, SMS text, and/or email marketing lists.
Your rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA and Others
Depending on the applicable law where you reside or are located, you may be able to assert certain rights identified below with respect to your personal information. If any of the rights listed below are not provided to you under the law that governs the processing of your personal information, we have absolute discretion in providing you with those rights. Please refer to the “What Rights Apply” section to determine the rights you have in the jurisdiction you reside.you may exercise the right to access, correct, or delete your personal information that we have collected or has been previously provided to us. If you would like to exercise your rights under applicable law, please contact us at support@backhomegoods.com
(a) Right to Know/Access. You may have the right to obtain a copy, or a list of categories of the personal information that we hold about you, as well as other supplementary information, such as the purposes of processing, and the entities to whom we disclose your personal information.
(b) Right to Correct/Rectification. You may have the right to correct any of your personal information in our records and systems. You may request us to rectify, correct or update any of your personal information held by us that is inaccurate.
(c) Right to Delete/Erasure. Under certain circumstances, you may have the right to request that we delete the personal information that we hold about you. This right is not absolute, and we may refuse your right to delete if it is reasonably necessary for us to provide a service requested by you; to perform a contract between us; to maintain functionality and ensure security of our systems; to enable solely expected internal uses of your personal information; to exercise a right provided by law; to comply with a legal obligation, or if there are compelling legitimate grounds for keeping your personal information.
(d) Right to Portability. Under certain circumstances, you may have the right to receive personal information we hold about you in a structured, commonly used, and machine-readable format so that you can provide that personal information to another entity.
(e) Right Against Discrimination. You have the right not to be discriminated against for exercising any of the rights described in this section. We will not discriminate against you for exercising your privacy rights.
(f) Right to Object to Automated Decision-Making. You may have the right not to be subject to a decision that is based solely on automated processing (where a decision is taken about you using an electronic system without human involvement) which significantly impacts your rights. No decision will be made by us about you solely on the basis of automated decision making, which has a significant impact on you.
(g) Right Not to Provide Consent or to Withdraw Consent. We may seek to rely on your consent in order to process certain personal information. Where we do so, you have the right not to provide your consent or to withdraw your consent at any time. This does not affect the lawfulness of the processing based on consent before its withdrawal.
(h) Right to Restriction. You may have the right to request that we restrict our processing of your personal information in certain circumstance. For instance, this right is available if you contest the accuracy of the personal information, or you objected to our processing.
(i) Right to Object to Processing. You may have the right to object to our processing of your personal information at any time and as permitted by applicable law if we process your personal information on the legal bases of: consent, or legitimate interests. However, we may continue to process your personal information if it is necessary for the defense of legal claims, or for any other exceptions permitted by applicable law.
(j) Right to Appeal. You may have the right to appeal if we refuse to take action on your rights request. Instructions on how to appeal will be provided to you upon such a denial, but in any event, such instructions will be substantially similar to those provided below for submitting requests.
What Rights Apply
To determine which rights you have, please refer to the table below that references the rights as described above. U.S. States not listed either do not have a law providing such rights, or it does not apply to our operations.
| Jurisdiction | Applicable Rights |
| European Economic Area, United Kingdom and Switzerland (for individuals located in these jurisdictions when their personal information is collected) | (a) Right to Know/Access; (b) Right to Correct/Rectification; (c) Right to Delete/Erasure; (d) Right to Portability; (f) Right to Opt-Out of Automated Decision-making or Profiling; (g) Right Not to Provide Consent or to Withdraw Consent; (h) Right to Restriction; and (i) Right to Object to Processing |
| California Residents | (a) Right to Know/Access; (b) Right to Correct/Rectification; (c) Right to Delete/Erasure; (d) Right to Portability; (e) Right Against Discrimination; and (f) Right to Opt-Out of Automated Decision-making or Profiling (upon issuance of regulations by the California Privacy Protection Agency) |
| Virginia ResidentsColorado & Connecticut Residents (starting 7.1.23) | (a) Right to Know/Access; (b) Right to Correct/Rectification; (c) Right to Delete/Erasure; (d) Right to Portability; (f) Right to Opt-Out of Automated Decision-making or Profiling; and (j) Right to Appeal |
| Utah Residents (12.31.23) | (a) Right to Know/ Access; (b) Right to Delete/Erase; (c) Right to Portability; (d) Right Against Discrimination |
How We Handle Children’s Information
Our Services are not directed to, and we do not knowingly collect personal information from, children under the age of 16 (or other age as required by local law). If you are under 16, please do not attempt to fill out our forms or send any personal information about yourself to us. If you are a parent or guardian and wish to review information collected from your child, or have that information modified or deleted, you may contact us via the method identified in the Contact Us section below. If we become aware that a child under 16 has provided us with personal information, we will terminate the user’s access to our Service and take steps to delete such information from our filesystems, unless we have a legal obligation to keep it.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. We use the following cookies to optimize your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store
<!– br {mso-data-placement:same-cell;}–> td {white-space:nowrap;border:1px solid #dee0e3;font-size:10pt;font-style:normal;font-weight:normal;vertical-align:middle;word-break:normal;word-wrap:normal;} –>
| Name | Function |
| _ab | Used in connection with access to admin. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| cart | Used in connection with shopping cart. |
| cart_sig | Used in connection with checkout. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secret | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
Reporting and Analytics
<!– br {mso-data-placement:same-cell;}–> td {white-space:nowrap;border:1px solid #dee0e3;font-size:10pt;font-style:normal;font-weight:normal;vertical-align:middle;word-break:normal;word-wrap:normal;} –>
| Name | Function |
| _tracking_consent | Tracking preferences. |
| _landing_page | Track landing pages |
| _orig_referrer | Track landing pages |
| _s | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as https://allaboutcookies.org/how-to-manage-cookies.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@backhomegoods.com
Last updated: Nov 23,2023
